This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns. Measurable return on investment (ROI): Through email marketing platforms, businesses can track the effectiveness of each campaign by analyzing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate. ![]() Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options. Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience. ![]() Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information.
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